The first thing users do when they land on your site is to explore the homepage. It is imperative to have a user-friendly interface for giving the users an engaging and immersive experience on your site. According to a report, 45.68% is the average ecommerce bounce rate. UX is critical as it improves the conversion rate, builds trust with the users, and increases organic ranking. Therefore, it is essential for you to create an eye-catching homepage. Here are the best practices for ecommerce website homepages:
1. Exhibit your unique value proposition
Displaying the UVP makes you stand out of the competition. UVP is essential as it informs the customers about the reason they must make a purchase from you, which subsequently increases their chances of conversion.
2. Create a special offers section
Promoting special offers can generate a lot of revenue. It attracts customers who look out for deals, and brands must create an easily accessible section to highlight offers and deals.
3. Ensure site security
Many customers are worried that their details will be extracted and exploited. Therefore, you need to ensure your customers that your brand is secure by inserting a renowned trust seal on your homepage.
4. Display the important information upfront
Before making a purchase, 67% of customers check the return policy. They need to have certain information right at the start, as it influences their purchase decisions. Therefore, it is essential to display your shipping, return policies, and other critical information above the fold on the homepage.
5. Personalize the homepage
It is imperative to provide personalized recommendations to your website visitors. Brands can use visitors’ browsing and purchase history and provide recommendations based on previous actions. Personalized customer experience can increase customer lifetime value.
6. Have a clear and simple design
Customers dislike web designs with too many images, products, and CTAs. They don’t like being bombarded with surplus information that complicates the decision-making process. Remove images that are not needed and have a clear and simple homepage design. It makes it convenient for the customer to find the product they want.
7. Create a mobile design
Mobile commerce can boost sales; therefore, brands need to design their homepage keeping mobile in mind. Most people shop on their mobile devices, and it is imperative to make mobile UX a priority.
8. Ensure the homepage loads quickly
Customers dislike sites where the pages take a long time to load. They expect everything instantly, especially on a mobile site. A delay of just a few milliseconds can reduce conversions by 7%. Therefore, find out what is affecting your speed, by running a speed test and resolve the issues to boost the speed of your site.
9. Display testimonials
While visiting a website, customers like to read the reviews and testimonials of other customers, as they get to know the quality of the product, services, and brand.
10. Have a live chat option
With AI and ML, it is easier for ecommerce sites to have a live chat option for the customers. A live chat option helps resolve customer queries immediately, leaving an overall positive impact on the customer.