Many customers quit the website when they have difficulties during checkout. And if the problem persists more than three times, they consider it as a bad experience and stop shopping on that website.
A customer selects a product by clicking on the Add to the Cart CTA button on the product page. It is the last step in the purchasing process. Most customers abandon their shopping carts when they find their shopping cart page very complex, which can be very frustrating for ecommerce businesses.
The main aim of ecommerce websites is to promote sales, and this can be achieved by creating an excellent product page. According to research, an average of 2.42% of ecommerce site visits converts into purchases.
Every ecommerce business owner is asking this question. Unfortunately, there is no fixed answer to it. But, there is a solution.
The first thing users do when they land on your site is to explore the homepage. It is imperative to have a user-friendly interface for giving the users an engaging and immersive experience on your site.
The most important area to concentrate on to increase the conversion rate on your ecommerce site is the category pages.