Purchase complete! Acquisition stage – what next?

Once the purchase is complete, the cycle does not end there. You need to retarget customers by sending them an email or message on their mobile devices thanking them for making the purchase, along with the order summary, shipping information (delivery and tracking)and then a personalized email recommending more personalized products based on their previous purchase/purchases.

eCommerce best practices for cart functionality

A customer selects a product by clicking on the Add to the Cart CTA button on the product page. It is the last step in the purchasing process. Most customers abandon their shopping carts when they find their shopping cart page very complex, which can be very frustrating for ecommerce businesses.