When it comes to ecommerce solutions, you have no shortage of options. How can you know which one is going to be the most effective and the easiest to implement and use for your organization? Is it better to build your own solution using multiple specialist suppliers, or go with a streamlined suite of applications from a single supplier? Your answers to these key questions may help you decide:
- How important is customer experience management?
- Is personalization a priority?
- Does the solution look good on all platforms?
- Will you deploy in the cloud or on-premises?
- Is the system secure and regulation-compliant?
With personalization, the conversion goes up, so that is really what the focus is.